Datenschutz

Privacy Policy

1. An overview of data protection

General

The following gives a simple overview of what happens to your personal information when you visit our

website. Personal information is any data with which you could be personally identified. Detailed

information on the subject of data protection can be found in our privacy policy found below.

Data collection on our website

Who is responsible for the data collection on this website?

The data collected on this website are processed by the website operator. The operator’s contact details

can be found in the website’s required legal notice.

How do we collect your data?

Some data are collected when you provide it to us. This could, for example, be data you enter on a

contact form.

Other data are collected automatically by our IT systems when you visit the website. These data are

primarily technical data such as the browser and operating system you are using or when you accessed

the page. These data are collected automatically as soon as you enter our website.

What do we use your data for?

Part of the data is collected to ensure the proper functioning of the website. Other data can be used to

analyze how visitors use the site.

What rights do you have regarding your data?

You always have the right to request information about your stored data, its origin, its recipients, and the

purpose of its collection at no charge. You also have the right to request that it be corrected, blocked, or

deleted. You can contact us at any time using the address given in the legal notice if you have further

questions about the issue of privacy and data protection. You may also, of course, file a complaint with

the competent regulatory authorities.

Analytics and third-party tools

When visiting our website, statistical analyses may be made of your surfing behavior. This happens

primarily using cookies and analytics. The analysis of your surfing behavior is usually anonymous, i.e. we

will not be able to identify you from this data. You can object to this analysis or prevent it by not using

certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you below about how to exercise your options in this regard.

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your

personal data as confidential and in accordance with the statutory data protection regulations and this

privacy policy.

If you use this website, various pieces of personal data will be collected. Personal information is any data

with which you could be personally identified. This privacy policy explains what information we collect and

what we use it for. It also explains how and for what purpose this happens.

Please note that data transmitted via the internet (e.g. via email communication) may be subject to

security breaches. Complete protection of your data from third-party access is not possible.

Notice concerning the party responsible for this website

The party responsible for processing data on this website is:

peoplegrapher GmbH

Zimmerstraße 21

40215 Düsseldorf

Telephone: +49 (0) 211 99 45 566 – 0

Email: hello@peoplegrapher.com

The responsible party is the natural or legal person who alone or jointly with others decides on the

purposes and means of processing personal data (names, email addresses, etc.).

Revocation of your consent to the processing of your data

Many data processing operations are only possible with your express consent. You may revoke your

consent at any time with future effect. An informal email making this request is sufficient. The data

processed before we receive your request may still be legally processed.

Right to file complaints with regulatory authorities

If there has been a breach of data protection legislation, the person affected may file a complaint with the

competent regulatory authorities. The competent regulatory authority for matters related to data protection

legislation is the data protection officer of the German state in which our company is headquartered. A list

of data protection officers and their contact details can be found at the following link:

https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data which we process based on your consent or in fulfillment of a contract

automatically delivered to yourself or to a third party in a standard, machine-readable format. If you

require the direct transfer of data to another responsible party, this will only be done to the extent

technically feasible.

Information, blocking, deletion

As permitted by law, you have the right to be provided at any time with information free of charge about

any of your personal data that is stored as well as its origin, the recipient and the purpose for which it has

been processed. You also have the right to have this data corrected, blocked or deleted. You can contact

us at any time using the address given in our legal notice if you have further questions on the topic of

personal data.

Opposition to promotional emails

We hereby expressly prohibit the use of contact data published in the context of website legal notice

requirements with regard to sending promotional and informational materials not expressly requested. The

website operator reserves the right to take specific legal action if unsolicited advertising material, such as

email spam, is received.

3. Data protection officer

Statutory data protection officer

We have appointed a data protection officer for our company.

Frank Baumgarte

Zertifizierter Datenschutzbeauftragter (PersCert TÜV)

Zertifizierter Datenschutzauditor (PersCert TÜV)

Zertifizierter externer Datenschutzbeauftragter (PersCert TÜV)

Dürerstr. 14

40667 Meerbusch

www.fraba.net

Telephone: +49 (0) 2132 6858520

Email: datenschutz@peoplegrapher.com

4. Data collection on our website

Cookies

Some of our web pages use cookies. Cookies do not harm your computer and do not contain any viruses.

Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text files that

are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted after your

visit. Other cookies remain in your device’s memory until you delete them. These cookies make it possible

to recognize your browser when you next visit the site.

You can configure your browser to inform you about the use of cookies so that you can decide on a caseby-

case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to

automatically accept cookies under certain conditions or to always reject them, or to automatically delete

cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Cookies which are necessary to allow electronic communications or to provide certain functions you wish

to use (such as the shopping cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The

website operator has a legitimate interest in the storage of cookies to ensure an optimized service

provided free of technical errors. If other cookies (such as those used to analyze your surfing behavior)

are also stored, they will be treated separately in this privacy policy.

Server log files

The website provider automatically collects and stores information that your browser automatically

transmits to us in “server log files”. These are:

Browser type and browser version

Operating system used

Referrer URL

Host name of the accessing computer

Time of the server request

IP address

These data will not be combined with data from other sources.

The basis for data processing is Art. 6 (1) (f) DSGVO, which allows the processing of data to fulfill a

contract or for measures preliminary to a contract.

5. Social media

Instagram plugin

Our website contains functions of the Instagram service. These functions are offered by Instagram Inc.,

1601 Willow Road, Menlo Park, CA 94025, USA.

If you are logged into your Instagram account, you can click the Instagram button to link the content of our

pages with your Instagram profile. This means that Instagram can associate visits to our pages with your

user account. As the provider of this website, we expressly point out that we receive no information on the

content of the transmitted data or its use by Instagram.

For more information, see the Instagram Privacy Policy: https://instagram.com/about/legal/privacy/.

6. Analytics and advertising

Google Analytics

This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600

Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and that

allow an analysis of the use of the website by you. The information generated by the cookie about your

use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate

interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. Your IP address will be shortened by

Google within the European Union or other parties to the Agreement on the European Economic Area

prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google

server in the US and shortened there. Google will use this information on behalf of the operator of this

website to evaluate your use of the website, to compile reports on website activity, and to provide other

services regarding website activity and Internet usage for the website operator. The IP address

transmitted by your browser as part of Google Analytics will not be merged with any other data held by

Google.

Browser plugin

You can prevent these cookies being stored by selecting the appropriate settings in your browser.

However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of

this website. You can also prevent the data generated by cookies about your use of the website (incl. your

IP address) from being passed to Google, and the processing of these data by Google, by downloading

and installing the browser plugin available at the following link:

https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data

You can prevent the collection of your data by Google Analytics by clicking on the following link. An optout

cookie will be set to prevent your data from being collected on future visits to this site: Disable Google

Analytics.

For more information about how Google Analytics handles user data, see Google’s privacy policy:

https://support.google.com/analytics/answer/6004245?hl=en.

Outsourced data processing

We have entered into an agreement with Google for the outsourcing of our data processing and fully

implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics

This website uses Google Analytics’ demographic features. This allows reports to be generated containing

statements about the age, gender, and interests of site visitors. This data comes from interest-based

advertising from Google and third-party visitor data. This collected data cannot be attributed to any

specific individual person. You can disable this feature at any time by adjusting the ads settings in your

Google account or you can forbid the collection of your data by Google Analytics as described in the

section “Refusal of data collection”.

etracker

Our website uses the etracker analytics service. The service is provided by etracker GmbH, Erste

Brunnenstraße 1, 20459 Hamburg, Germany. This data can be used to create pseudonymous usage

profiles. Cookies may be used for this purpose. Cookies are small text files stored in your local browser

cache. These cookies enable the recognition of your browser. The data collected by the etracker

technologies are not used to determine the personal identity of website visitors and are not compiled

together with personal data related to the person referred to by the pseudonym unless expressly agreed

to by the person concerned.

etracker cookies remain on your device until you delete them.

The storage of etracker cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate

interest in analyzing user behavior to optimize both its website and its advertising.

You can object to the collection and storage of your data at any time with future effect. To refuse the

collection and storage of your visitor data for the future, you can use the etracker opt-out cookie at the

following link. This means that in the future no visitor information will be collected and stored by etracker

in your browser: https://www.etracker.de/privacy?et=V23Jbb.

Using this will set an opt-out-cookie called “cntcookie” from etracker. Please do not delete this cookie if

you wish your refusal to consent to remain valid. For more information, see the etracker privacy policy:

https://www.etracker.com/de/datenschutz.html.

Matomo (formerly Piwik)

This website uses the open source web analytics service Matomo. Matomo uses so-called “cookies”.

These are text files that are stored on your computer and that allow an analysis of the use of the website

by you. For this purpose, the information generated by the cookie about the use of this website is stored

on our server. The IP address is anonymized before it is stored.

Matomo cookies remain on your device until you delete them.

The storage of Matomo cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate

interest in analyzing user behavior in order to optimize both its website and its advertising.

The information generated by the cookies about your use of this website will not be disclosed to third

parties. You can prevent these cookies being stored by selecting the appropriate settings in your browser.

However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of

this website.

If you do not agree with the storage and use of your data, you can disable this feature here. In this case,

an opt-out cookie will be stored in your browser to prevent Matomo from storing your usage data. If you

delete your cookies, this will mean that the opt-out cookie will also be deleted. You will then need to

reactivate it when you return to our site if you wish your activity not to be tracked.

[Hier Matomo iframe-Code einfügen] (Klick für die Anleitung)

WordPress Stats

This website uses the WordPress Stats tool to perform statistical analyses of visitor traffic. This service is

provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies that are stored on your computer and allow an analysis of the use of the

website. The information generated by the cookies about the use of our website is stored on servers in the

USA. Your IP address will be anonymized after processing and before storage.

WordPress Stats cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 (1) (f) DSGVO. The website operator has a

legitimate interest in analyzing user behavior to optimize both its website and its advertising.

You can configure your browser to inform you about the use of cookies so that you can decide on a caseby-

case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to

automatically accept cookies under certain conditions or to always reject them, or to automatically delete

cookies when closing your browser. The functionality of our services may be limited when cookies are

disabled.

You can object to the collection and use of your data at any time with future effect by clicking on this link

and setting an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will have to set the opt-out cookie again.

Google AdSense

This website uses Google AdSense, a service for including advertisements from Google Inc. (“Google”). It

is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called “cookies”, which are text files stored in your computer that enable an

analysis of the way you use the website. Google AdSense also uses so-called web beacons (invisible

graphics). Through these web beacons, information such as the visitor traffic on these pages can be

evaluated.

The information generated by cookies and web beacons relating to your use of this website (including

your IP address), and delivery of advertising formats, is transmitted to a Google server in the US and

stored there. This information can be passed on from Google to contracting parties of Google. However,

Google will not merge your IP address with other data you have stored.

AdSense cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate

interest in analyzing user behavior to optimize both its website and its advertising.

You can prevent the installation of cookies by setting your browser software accordingly. Please be aware

that in this case, you may not be able to make full use of all the features of this website. By using this

website, you agree to the processing of data relating to you and collected by Google as described and for

the purposes set out above.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing combined with the cross-device

capabilities of Google AdWords and DoubleClick. This service is provided by Google Inc., 1600

Amphitheater Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link target audiences for promotional marketing created with Google

Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This

allows advertising to be displayed based on your personal interests, identified based on your previous

usage and surfing behavior on one device (e.g. your mobile phone), on other devices (such as a tablet or

computer).

Once you have given your consent, Google will associate your web and app browsing history with your

Google Account for this purpose. That way, any device that signs in to your Google Account can use the

same personalized promotional messaging.

To support this feature, Google Analytics collects Google-authenticated IDs of users that are temporarily

linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing/targeting by turning off personalized advertising

in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the data collected in your Google Account data is based solely on your consent, which

you may give or withdraw from Google per Art. 6 (1) (a) DSGVO. For data collection operations not

merged into your Google Account (for example, because you do not have a Google Account or have

objected to the merge), the collection of data is based on Art. 6 (1) (f) DSGVO. The website operator has

a legitimate interest in analyzing anonymous user behavior for promotional purposes.

For more information and the Google Privacy Policy, go to:

https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600

Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by

Google, a conversion tracking cookie is set. Cookies are small text files that your internet browser stores

on your computer. These cookies expire after 30 days and are not used for personal identification of the

user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and

the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the

website of an AdWords advertiser. The information obtained using the conversion cookie is used to create

conversion statistics for the AdWords advertisers who have opted for conversion tracking. Customers are

told the total number of users who clicked on their ad and were redirected to a conversion tracking tag

page. However, advertisers do not obtain any information that can be used to personally identify users. If

you do not want to participate in tracking, you can opt-out of this by easily disabling the Google

Conversion Tracking cookie by changing your browser settings. In doing so, you will not be included in the

conversion tracking statistics.

Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate

interest in analyzing user behavior to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy

Policy: https://www.google.de/policies/privacy/.

You can configure your browser to inform you about the use of cookies so that you can decide on a caseby-

case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to

automatically accept cookies under certain conditions or to always reject them, or to automatically delete

cookies when closing your browser. Disabling cookies may limit the functionality of this website.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. This service is provided by

Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to check whether the data entered on our website (such as on a contact form) has

been entered by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of

the website visitor based on various characteristics. This analysis starts automatically as soon as the

website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP

address, how long the visitor has been on the website, or mouse movements made by the user). The data

collected during the analysis will be forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Website visitors are not advised that

such an analysis is taking place.

Data processing is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in

protecting its site from abusive automated crawling and spam.

For more information about Google reCAPTCHA and Google’s privacy policy, please visit the following

links: https://www.google.com/intl/de/policies/privacy/ and

https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel

Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S.

California Ave, Palo Alto, CA 94304, USA (“Facebook”).

These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the

provider’s website. This allows an analysis of the effectiveness of Facebook advertisements for statistical

and market research purposes and their future optimization.

The data collected is anonymous to us as operators of this website and we cannot use it to draw any

conclusions about our users’ identities. However, the data are stored and processed by Facebook, which

may make a connection to your Facebook profile and which may use the data for its own advertising

purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on

Facebook and on third-party sites. We have no control over how this data is used.

Check out Facebook’s privacy policy to learn more about protecting your privacy:

https://www.facebook.com/about/privacy/

.

You can also deactivate the custom audiences remarketing feature in the Ads Settings section at

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You will first need to log

into Facebook.

If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the

website of the European Interactive Digital Advertising Alliance:

http://www.youronlinechoices.com/de/praferenzmanagement/.

7. Newsletter

Newsletter data

If you would like to receive our newsletter, we require a valid email address as well as information that

allows us to verify that you are the owner of the specified email address and that you agree to receive this

newsletter. No additional data is collected or is only collected on a voluntary basis. We only use this data

to send the requested information and do not pass it on to third parties.

We will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1)

(a) DSGVO. You can revoke consent to the storage of your data and email address as well as their use

for sending the newsletter at any time, e.g. through the “unsubscribe” link in the newsletter. The data

processed before we receive your request may still be legally processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you

cancel your subscription when said data will be deleted. Data we have stored for other purposes (e.g.

email addresses for the members area) remain unaffected.

MailChimp

This website uses the services of MailChimp to send newsletters. This service is provided by Rocket

Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service which organizes and analyzes the distribution of newsletters. If you provide data

(e.g. your email address) to subscribe to our newsletter, it will be stored on MailChimp servers in the USA.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the

European Union (EU) and the US to ensure compliance with European privacy standards in the United

States.

We use MailChimp to analyze our newsletter campaigns. When you open an email sent by MailChimp, a

file included in the email (called a web beacon) connects to MailChimp’s servers in the United States. This

allows us to determine if a newsletter message has been opened and which links you click on. In addition,

technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system).

This information cannot be assigned to a specific recipient. It is used exclusively for the statistical analysis

of our newsletter campaigns. The results of these analyses can be used to better tailor future newsletters

to your interests.

If you do not want your usage of the newsletter to be analyzed by MailChimp, you will have to unsubscribe

from the newsletter. For this purpose, we provide a link in every newsletter we send. You can also

unsubscribe from the newsletter directly on the website.

Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your consent at any time by

unsubscribing to the newsletter. The data processed before we receive your request may still be legally

processed.

The data provided when registering for the newsletter will be used to distribute the newsletter until you

cancel your subscription when said data will be deleted from our servers and those of MailChimp. Data we

have stored for other purposes (e.g. email addresses for the members area) remains unaffected.

For details, see the MailChimp privacy policy at https://mailchimp.com/legal/terms/.

Completion of a data processing agreement

We have entered into a data processing agreement with MailChimp, in which we require MailChimp to

protect the data of our customers and not to disclose said data to third parties. This agreement may be

viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sampleagreement/.

8. Plugins and tools

Vimeo

Our website uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555

West 18th Street, New York, New York 10011, USA.

If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established.

Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will

receive your IP address. This also applies if you are not logged in to Vimeo when you visit our website or

do not have a Vimeo account. The information is transmitted to a Vimeo server in the US, where it is

stored.

If you are logged in to your Vimeo account, Vimeo allows you to associate your browsing behavior directly

with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at

https://vimeo.com/privacy.

Google Web Fonts

For uniform representation of fonts, this page uses web fonts provided by Google. When you open a

page, your browser loads the required web fonts into your browser cache to display texts and fonts

correctly.

For this purpose your browser has to establish a direct connection to Google servers. Google thus

becomes aware that our web page was accessed via your IP address. The use of Google Web fonts is

done in the interest of a uniform and attractive presentation of our website. This constitutes a justified

interest pursuant to Art. 6 (1) (f) DSGVO.

If your browser does not support web fonts, a standard font is used by your computer.

Further information about handling user data, can be found at https://developers.google.com/fonts/faq and

in Google’s privacy policy at https://www.google.com/policies/privacy/.

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